For more than a decade, "Strategic Database Marketing" has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world Featuring бчышсdozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more Fast-changing tools and technologies require author and datвжмэзabase marketing pioneer Arthur Hughes to update the book's data and techniques This substantially revised third edition features: A completely new chapter on modeling and appended data; New details on fast-changing Web technologies and marketing; Updated material on prospecting, warehousing, and filtering; In-depth discussion of prospect databases, one of marketing's newest and most promising innovations 3 edition Автор Arthur Middleton Hughes Arthur Middleton Hughes. |