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Lovemarks: The Future Beyond Brands Издательство: Powerhouse Books, 2005 г Твердый переплет, 248 стр ISBN 157687270X Язык: Английский инфо 11823y.

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant" He also announced it as the "Best Busineбчъфоss Book" published in the first five years of this century Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping The new chaptвжмбчer, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers So forget making lists! Shopping, says Kevin Roberts, is an emotional event With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to creвпщечate the ultimate shopping experience "Ideas move mountains, especially in turbulent times Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified What's needed are customer Love affairs Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks" (Tom Peters) Revised edition Автор Кевин Робертс Kevin Roberts.

 
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